Are you ready for the next crisis?
In our rapidly shaping and shifting world, there is nothing more important than strong leadership. An organization can get along without it in a status quo environment – but the moment crisis rears its head, leaders are needed. Leaders who project strength, communicate clearly and show empathy.
There’s one thing we can be sure of in volatile times: it’s not a question of “if” the next crisis will come, it’s “when”. So, building competency in crisis communications should be a priority for every company and every leader.
Understanding crisis communications management
Crisis was once a term reserved for headline-grabbing events such as oil spills, plane crashes, large corporate scandals or major economic volatility. But in today’s deeply interconnected world, information is available to many different audiences, each with their own priorities. This means something that was previously a minor issue – only of interest to people inside or close to a company – can now be disseminated worldwide in an instant, finding that audience to whom it matters most. A small slipup can impact a company’s reputation and do lasting damage, sometimes more than a major event. Accounting mistakes, social justice issues, supply chain disruptions, privacy and cybersecurity, geopolitical events and workplace dynamics are just a few issues leaders need to navigate today. And they must navigate very quickly and very publicly.
Key elements of crisis communications and management
At ChangeMakers, we focus on five key elements that leaders need in a crisis:
Vision: Communicating a clear and compelling vision for your organization. Your stakeholders – the public, employees, shareholders – need to know your continued purpose and motivation regardless of the circumstances.
Agility: Adapting quickly to ever-changing circumstances and making decisions based on incomplete or uncertain information and communicating well.
Empathy: Showing an understanding of the lived experience and responding to the needs of your employees, customers and other stakeholders. Empathy and compassion should be visible in all communication.
Resilience: Demonstrating you can manage these setbacks and maintain a composed and calm demeanour throughout, while supporting others through transparent and open communication.
Collaboration: Working quickly to use your networks to find solutions to complex situations.
With so much at risk, more should be done to prepare.
A recent poll of executives* who’ve experienced crisis events shows that:
- 38% had not anticipated the risk.
- 24% anticipated the risk but weren’t prepared.
- 64% reported the crisis set their company back financially.
- 35% reported it impacted their ability to retain and recruit talent.
Clearly, more can and should be done to prepare leaders for a crisis – before it hits. Though we can’t know specifics of tomorrow’s crises, we can strengthen our vision, agility, empathy, resilience and collaboration through rigorous and data-informed training.
ChangeMakers Training Academy
The ChangeMakers Training Academy was created to answer this very challenge. We help leaders identify and strengthen the skills needed in crisis… skills that enhance and protect your reputation and maintain and build trust throughout any crisis.
We will help you prepare for any situation through:
- Risk audits
- Rigorous simulations
- Understanding your stakeholders and issues
- Data-driven tools focused on protecting, promoting and evolving your reputation
- Communicating with empathy and transparency
Reputation capital matters more than ever. ChangeMakers Training Academy prepares leaders and their teams to step up when it matters most. Change is always coming – don’t wait for it to tap you on the shoulder. Be prepared to face it with readiness and determination.
*Source: https://senateshj.com/campaigns/crisis/
Supporting a top children’s hospital as they navigate critical social, legal, political, and financial headwinds
ChangeMakers has supported a children’s hospital through its most difficult moments, including a lawsuit, financial headwinds, and political turbulence. In a time of increasing complexity, our counsel has guided the hospital through its most difficult crises and helped it emerge with greater purpose and resilience among the stakeholders that matter most to the hospital.
Challenge
Based in the Northeastern United States, this children’s hospital found itself named in a lawsuit related to gender-affirming care at a time of increasing disdain toward the practice.
The entrance of the Trump administration brought an onslaught of compliance challenges that required tactful communications to a variety of stakeholders.
Additionally, as doctor-patient relationships are complex in an increasing digital and social media-based environment, employees needed a better understanding of the hospital’s social media policy.
Insight
Detractors, both for this issue and more broadly, often plan coordinated social media attacks, amplifying one another’s posts. With the help of ChangeMakers’ data-based counsel, detractors tend to fail – without intervention from those in power – to tarnish a hospital’s reputation among the audiences that matter most: local patients and their families.
Execution
ChangeMakers provides expert counsel to all facets of the client team, providing support beyond the C-Suite and communications teams with speed and agility. ChangeMakers crafts communications for varying stakeholders to guide the hospital through significant social, regulatory, political, and legal challenges.
To align the hospital’s employees on proper social media usage, ChangeMakers produced a series of social media training modules in the form of a written script and animated video. With a professional feel, hospital employees gained a clear understanding of what is and is not permissible in a world consumed by social media use.
Results
ChangeMakers’ advisement and intervention has supported the hospital through critical reputational risks, allowing it to remain ranked in the U.S. News and World Report’s top ten honor roll for several consecutive years. Our crisis planning materials and proactive work limited unwelcome media coverage, disrupted detractors, and created alignment for employees on social media at work.
Managing Reputation Score© with Higher Education
As enrollment season concludes, colleges and universities are getting clarity on whether they met matriculation goals for their incoming class. While individual enrollment decisions are deeply personal for each student, combined they offer one of many measures of success for the institution: did we meet our targets?
This year, the season feels especially tumultuous as students, families, faculties and staff watch the higher-ed sector grapple with an evolving landscape and growing list of challenges. From the pressures of a complex financial landscape and a looming enrollment cliff to the increasing politicization of education and threats of federal and state funding cuts, colleges and universities across North America face significant volatility and a resulting crisis of confidence about their future.
More than ever, reputation is the make-or-break factor influencing decision-making for both students and parents. It is the proxy for perceived quality, value, and opportunity, not to mention a reflection of how cultural dynamics on campuses are impacting perceptions.
To adequately prepare and respond to the new reality that Higher Ed faces, it is critical to not only understand the threats, but to implement a reputation measurement program that simultaneously gauges the health of your reputation, and offers actionable insight based on peers who have already publicly responded to threats to funding for vital research and academic programs, as well as academic freedom.
Understanding – and influencing – the drivers of reputation
To better understand the how recent challenges are impacting institutions across the sector, our ChangeMakers Data Intelligence team applied our proprietary Reputation Score – a dynamic metric, fueled by multiple publicly available data sources and calculated by a fully proprietary. This is a multi-stakeholder, 360-degree assessment designed to complement traditional brand research — offering a broader view of perceptions that may impact the university’s overall institutional health.
While many Ivy League and leading private research universities saw a drop in their reputation since January 2025, just one in our sample set improved since election day, led by a strong response and continued authentic messaging from the school’s President.
The road ahead poses undeniable reputational risks. Here’s how to stay ahead:
- Learn the tendencies of Higher Ed “detractors” who are laser-focused on changing the sector and are influencing administration policy. Understand their tactics and how they are typically executed. There’s a known playbook – study it and prepare for when you are the target.
- Prepare for the known – and pressure test the response. Learn from peers. Be prepared to engage – with lawmakers and federal agencies, in the courtroom, on campus, through the media and everywhere in between. Affirm now what you still stand for, and if and where you are willing to make concessions that preserve the integrity of your institutional mission.
- Get data to work harder for you. Measure real-time reputational health on an ongoing basis to inform efficient decision-making processes and demonstrate the true value communications delivers for the university.
- Enact a strategy to fortify your reputation for the long-term. Preparing properly will ensure your institution is protected, while avoiding wasted energy that distracts from other important work.
Contact us for more information about how your organization stacks up against the competition.
Speaking effectively through targeted engagement
An identity verification provider faced a halt in business operations after privacy concerns surfaced among customers and governing bodies.
Insight
Privacy and data security may not always be top of mind for average consumers, but the institutions that represent them adhere to strict privacy standards. In a crisis, an organization must speak to multiple audiences, both technical and general, addressing concerns with empathy while educating with clarity.
Approach
ChangeMakers developed and executed a communications campaign targeting decision-makers, technical experts, and the general public – rolled out simultaneously. We engaged each partner independently, allowing the specific concerns of each audience to guide our messaging. This ensured our client communicated effectively to multiple stakeholders, without confusing the non-technical segment of our audience. We also created clear and specific timelines to allow customers to understand the processes our client was undertaking to revamp their verification solutions.
Results
As each audience had their concerns addressed, and the overall impact was contained to a small segment of customers. Within weeks, trust was rebuilt with partners, and new verification solutions were approved. The incident had no long-term negative impact on reputation and in fact strengthened our trust with several key decision makers and partners.
International Communications Veteran Jorge Ortega Joins ChangeMakers USA as Executive Vice President, Client Success
WASHINGTON, D.C. (April 10, 2025) — ChangeMakers, a leading North American communications and marketing firm focused on reputation and social impact, has appointed Jorge Ortega as Executive Vice President, Client Success and a member of the firm’s U.S. leadership team.
A former senior leader at two multinational agencies, Ortega brings decades of experience advising public and private sector clients on CEO communications, leadership development, brand strategy, and crisis response. He will report to Robert Gemmill, President of ChangeMakers, USA.
“Jorge is a major addition to the ChangeMakers team,” Gemmill said. “The trust he has earned from C-suite executives is evident by his deep relationships and broad experience across sectors. His leadership will be key as we grow our U.S. business and deliver the results our partners expect.”
Ortega joins ChangeMakers from CRA | Admired Leadership, where he served as Managing Director. He previously led Edelman’s southwest region and held senior roles at Burson. His career spans reputation strategy, brand communications, and high-stakes crisis response.
“Jorge’s appointment reflects our commitment to building a leadership team with both insight and impact,” said Mario Simon, CEO of ChangeMakers. “His integrity and experience align with our mission to navigate complexity for our clients.”
Ortega joins the ChangeMakers U.S. team, which specializes in helping clients anticipate and navigate complex, high-stakes communication situations. The firm uses its proprietary Reputation Score© AI platform to inform counsel and to measure and predict reputational impact in real time.
“I’m eager to bring my experience advising global clients to help ChangeMakers grow and deliver meaningful results,” Ortega said.
About ChangeMakers
For more than 40 years, ChangeMakers has helped organizations solve complex communications challenges by blending strategy, creativity, and insight. With more than 400 professionals across 10 locations in North America, we partner with clients to build stronger brands, navigate change, and drive meaningful impact. From corporate reputation and brand storytelling to social purpose and executive advisory, ChangeMakers brings together diverse expertise to help clients lead with confidence and clarity.
Reputation Score© helps organizations build resiliency amidst imminent US-Canada tariffs
Built on a history of peaceful trade, defense and diplomacy, Canada and the United States have shared one of the world’s most interdependent economic relationships since the early 20th century.
A storied united front, the two countries boast the world’s longest undefended border and exchange nearly two billion dollars in goods and services daily.
In recent weeks, these longstanding bilateral ties have been tested. Unprecedented trade turbulence from the Oval Office, with the threat of tariffs (and temporary reprieves) on Canada and Mexico, have set off a chain of panic across North America.
While it may feel impossible to plan as an organization amidst evolving timelines, we’ve developed communications and crisis-preparedness strategies, rooted in real-time data, to prepare for what could lie ahead in this climate of economic unrest.
To better understand the impact of these tensions and inform recommendations, our Data Intelligence team applied the ChangeMakers’ proprietary Reputation Score©, drawing insights from the fall-out around this conflict. Tracking the fluctuation in trends, habits, audience sentiment, and key developments in consumer behaviour, we examined the reputational outlook of key sectors in the three-week window following the initial tariff declarations.
Here’s what you need to know about the reputational industry shifts, consumer reactions, and key strategies to prepare for what could lay ahead.
Cross-Border Reputation: The Power of Perception
As expected, both countries experienced a notable dip reputationally following the announcement of tariffs.
While Reputation Score allows brands, businesses, and executives to track their health and navigate reputation, we used this tool to understand how the threats of tariffs have impacted cross-border reputation from a geotargeted perspective.
Digital conversations, particularly within pro-Trump communities, have fueled anti-Canada sentiment, while anti-tariff discussions have largely focused on Trump himself rather than offering support for Canada. This demonstrates how trade disputes quickly become emotionally charged, influencing how businesses and brands are perceived.
Industry Impact: Key Sectors in Focus
Despite a brief recovery during the 30-day reprieve, several industries have been hit reputationally as a result of the tariffs discourse. In examining the sector-specific impact, actionable strategies can be implemented by businesses within these spaces to mitigate for further risk.
With heightened consumer anxiety, organizations must be proactive in developing communications and operational strategies that shape their narratives and prepare for potential backlash in an unpredictable policy environment.
Consumer, Lifestyle & Tourism
The initial tariff threat, coupled with uncertainty about its duration, has fuelled a surge in “buy local” rhetoric in Canada. Prime Minister Trudeau’s call for domestic vacations spurred a 150% increase in searches related to Canadian vacations. Similarly, Google search data shows a significant spike in “Made in Canada” queries leading up to the tariffs.
While Canadian consumers may express loyalty to domestic brands, North America’s deeply integrated supply chain makes complete economic independence unrealistic. Businesses should expect continued emotional rhetoric but prepare for practical consumer behavior that blends patriotism with necessity.
Actionable Strategies:
- Establish a clear brand narrative to navigate consumer sentiment.
- Scenario plan for potential tariff-related price shifts.
- Monitor online discourse and adapt marketing strategies accordingly.
Agriculture
Canada and the U.S. have long relied on each other for agricultural trade, but tariffs have sparked discussions about reducing dependence on American imports. February saw a 575% increase in social media mentions of buying Canadian agricultural goods, signalling a shift in public sentiment.
Political rhetoric around Canada’s supply-managed sectors is also naturally intensifying. Businesses should explore new trade partnerships if possible, while strengthening domestic production.
Actionable Strategies:
- Diversify supply chains when possible, to mitigate reliance on U.S. markets.
- Amplify real-world stories about tariff impacts to foster industry advocacy.
- Stay attuned to political developments that could shape future trade policies.
Energy
Canada’s oil and gas sector, responsible for over 60% of U.S. energy imports, faces a 10% tariff as of February 27, threatening price stability and supply chain reliability. For Canadian oil producers, this would represent a nearly US$7-billion hit to their profit. Negative sentiment around Canadian energy exports has spiked, with unfavourable opinions outpacing positive ones by a ratio of 5.5:1.
As tariffs exacerbate uncertainty, the sector may see renewed calls for energy diversification, increased domestic investment, and stronger regulatory support for green energy initiatives.
Actionable Strategies:
- Explore alternative energy markets and partnerships, when possible.
- Identify champions who can advocate for industry stability.
- Align with public sentiment by investing in energy efficiency and sustainability.
Tech & AI
Hard tech goods moving across the border would be directly impacted by prospective tariffs, while AI and digital services remain vulnerable to broader geopolitical tensions. The AI arms race is becoming a critical point of cooperation, with both nations keen on outpacing China’s advancements.
Given the sector’s rapid evolution, businesses must approach AI policy with strategic foresight, ensuring alignment between corporate values and technological adoption.
Actionable Strategies:
- Develop a robust AI policy that integrates security and compliance.
- Stay ahead of government regulations that may impact AI and cloud services.
- Monitor geopolitical trends to anticipate shifts in the digital economy.
Automotive & Transportation
No industry is more vulnerable than North America’s auto sector, where just-in-time supply chains depend on frequent cross-border movement of parts. While tariffs threaten efficiency, public discourse remains surprisingly muted—only 10% of trade-related conversations focus on the auto industry, suggesting that consumers are more concerned with direct consumer goods price increases.
Actionable Strategies:
- Strengthen advocacy efforts to highlight the sector’s economic impact.
- Develop contingency plans for potential supply chain disruptions.
- Align internal teams across legal, government relations, and communications.
Preparing for What’s Next
As the trade pendulum continues to swing and timing remains uncertain, here’s how to stay ahead:
- Anticipate long-term changes: The tariff debate is fluid, but consumer sentiment and economic behavior will have lasting effects. Expect stakeholders to be driven by the emotion of the situation and communicate accordingly.
- Stay agile: The ability to pivot quickly in response to new developments will be crucial for business survival.
- Engage in digital advocacy: The online environment is ripe for brands to take a stance and rally support in a strategic, measured way. Create opportunities for your leaders & advocates to champion industry-wide causes.
Amidst this volatile time, organizations must be proactive, adaptable, and ready to engage with the evolving trade landscape. Through strategic communications, supply chain diversification, and targeted advocacy, now is the time to take decisive action.
About the Authors
Kenny Cameron / Senior Account Manager, Data Intelligence
With over five years of experience in public relations and data analytics, Kenny is an expert in reputation risk management and data-driven communications. Leading ChangeMaker’s Data Intelligence team in Canada, Kenny takes a client-focused approach to social listening and analysis that culminates in actionable takeaways to tackle complex communication challenges.
Rachel Cohen / Senior Account Manager, Reputation Management
With a passion for relationship-building and storytelling, Rachel is a trusted communicator, supporting clients through effective reputation management, crisis preparedness and brand strategy. Joining ChangeMakers with roots in the social-change space, Rachel thoughtfully advises and trains partners from a cross-border perspective on the evolving communications, as well as media landscapes in both countries.
ChangeMakers Reputation Index Reveals the Impact of Change Events on Corporate Reputation
Washington, DC, January 28, 2025 —The inaugural ChangeMakers Reputation Index highlights the powerful connection between change events and corporate reputation, uncovering the significant positive and negative impacts of how change is managed. The annual analysis examines 25 companies experiencing five types of change events, both planned and unplanned, and finds that immediacy – both of communication and strategy when a pivot is required – plays a critical role in shaping long-term reputational outcomes. Companies that handle change effectively often bolster their reputation, while those that falter under pressure risk substantial harm.
“In today’s environment, the highest value driver for any organization or individual is reputation,” says Mario Simon, CEO of ChangeMakers. “Preparing for, responding to, recovering from, and even harnessing significant change events is a top priority for any company. This exciting research clearly demonstrates how reputational impacts can and should be managed. Poorly communicated or delayed responses to change events can leave significant value on the table and, in extreme cases, be financially devastating. We have cracked the quantifiable code to manage that for our clients and achieve the best outcomes.”
Importantly, the study revealed that planned business changes—such as seemingly innocuous events such as brand changes and leadership transitions—can have reputational risks as significant as those stemming from unexpected crises.
Key Findings:
- Merger & Acquisition Transactions: While mergers and acquisitions often deliver a short-term boost to a company’s reputation, this positive impact tends to fade quickly among stakeholders not directly involved or affected.
- Brand Change: Contrary to expectations, brand changes frequently lead to both immediate and long-term damage to reputation. This is often a result of missteps in communication strategy, undermining the intended positive outcomes.
- Financial Change: Financial changes produce mixed reputational effects, with positive or negative impacts typically short-lived. However, significant mismanagement can exacerbate negative perceptions. Notably, the absence of proactive, targeted communication with key audiences often results in muted or underwhelming reputational outcomes, even when changes are objectively positive.
- Leadership Transition: The reputational effects of leadership transitions hinge significantly on whether the departure is planned or unplanned. How the transition is communicated and managed plays a critical role in shaping public perception.
- Public Crisis: The reputational impact of a public crisis is highly contingent on preparation and the company’s ability to respond swiftly and effectively. Organizations that demonstrate readiness and transparency are better positioned to mitigate both immediate and long-term damage.
The ChangeMakers Reputation Index establishes the new industry benchmark for measuring how companies navigate change events and underscores the importance of proactive reputation management. It is powered by the proprietary ChangeMakers Reputation Score©, which uses a wide range of sources to determine a numeric measurement of reputation in near real-time.
To explore the full findings and gain actionable insights from the study, download the report at https://thechangemakers.com/us/reputation-index-2024/.
About ChangeMakers:
ChangeMakers is a 400+ person independent reputation management, social impact and marketing firm with offices throughout North America. ChangeMakers combines deep business specialization with human-centered strategies, working alongside our clients to strengthen their reputation and succeed in a disruptive world.
About ChangeMakers Reputation Index:
It is the most extensive review of impact to corporate and organizational reputation before, during, and after significant change events. Depending on the circumstance, reputation-altering events can be planned, unexpected, or both. This is the inaugural release of this important research driven by the ChangeMakers Reputation Score©, a unique and proprietary tool that measures brand’s reputation in real-time—mainly when the stakes are high. It analyzes data sources beyond the digital and social media space to include the most important factors to corporate executives and boards. Organizations are chosen based on our independent analysis of publicly available sources, such as industry rankings, financial reporting and market intelligence, while also seeking sector diversity.
Media Contact:
Caroline DeSilva /Senior Vice President, ChangeMakers
caroline.desilva@thechangemakers.com
Reputation Index 2024
For 2024, we assess the reputation impact on 25 major brands across five high-profile change trigger events, both planned and unexpected.
- M&A Transaction (Planned)
- Brand Change (Planned)
- Financial Change (Planned/Unexpected)
- Leadership Transition (Planned/Unexpected)
- Public Crisis (Unexpected)
Using the technology of our proprietary Reputation Score we analyze how organizations navigate these moments of change – before, during, and after events unfold.
Highlights of the index include:
- A major global fashion retailer’s impressive recovery after a public crisis event.
- Why two similar brand changes produce strikingly different outcomes.
- Surprising misalignment between financial shifts and brand reputations.
- The critical role of proactive communication during leadership transitions.
- Lingering power of legacy in M&A transactions.
Dive into ChangeMakers’ Reputation Index 2024 to uncover how major events impact brand reputation and learn what it takes to protect your biggest corporate asset. Your reputation.
In this age of disruption, change is the only constant. It is critical in this complex, competitive environment, for brands, businesses, and executives to know exactly where they stand.
Navigate your corporate reputation in real-time.
ChangeMakers Reputation Score© technology assess your organization, analyzes how competitors compare, predict reputational risks in advance, and creates opportunities for future growth.
British Columbia Poverty Reduction Strategy
Working with the Government of British Columbia, ChangeMakers’s helped lead a province-wide engagement to inform an update the TogetherBC’s s Poverty Reduction Strategy.
Working with the BC Ministry of Social Development and Poverty Reduction (SDPR), we were brought on to design and lead province-wide engagement to inform an update to TogetherBC: BC’s Poverty Reduction Strategy. As part of the strategy’s legislation, it must be updated every five years. We designed a robust engagement program seeking to gather input specifically from people with lived and living experience of poverty across BC. This included regional Town Halls, small group sessions, an online survey, DIY conversation toolkit, and other tactics including working with the Minister to host roundtable conversations. To ensure accessibility and inclusivity, we built in measures including honoraria, translation and interpretation, counselling, wellness supports, and coverage of other costs such as transportation, childcare and food when necessary. The project engaged approximately 10,000 people across British Columbia, including approximately 12% identifying as Indigenous. We crafted a What We Heard Report which will be presented to government to inform an update to the poverty reduction strategy in 2024.
Situation
Based on extensive initial engagement in 2017-18, TogetherBC, British Columbia’s Poverty Reduction Strategy, was released in 2019 and sets a path to reduce overall poverty in BC by 25% and child poverty by 50% by 2024. With investments from across Government, TogetherBC reflects government’s commitment to reduce poverty and make life more affordable for British Columbians. It includes policy initiatives and investments designed to lift people up, break the cycle of poverty and build a better BC for everyone.
Targets, timelines, and accountability for TogetherBC are laid out in the Poverty Reduction Strategy Act. This act states that the strategy is to be updated every five years. To inform the update to the strategy, the Government of BC engaged us to design, facilitate and report back on what poverty currently looks like across BC and potential solutions to addressing it from the perspective of those with lived and living experience and community members.
COVID-19, the housing crisis, climate emergencies and inflation are some major local and global events that have significantly impacted British Columbians. Government needed to understand the experiences on the ground and how these events have impacted certain populations and issues in different ways, as well as solutions that are making a difference, new programs and services needed, and where government can prioritize over the next five years of the strategy.
Problem
Since the current government in BC came into power, more than 378,000 people have been lifted out of poverty, including 104,000 children. However, much of this can be attributed to COVID-19 relief supports from the federal government, as well as other temporary measures during the pandemic. Other important actions have been completed that are making a difference in reducing poverty, but for some groups, it is still not enough and challenges remain.
Hearing directly from people with lived and living experience was also a direct mandate of this engagement, which presents major challenges requiring innovative thinking to ensure accessibility and very low barriers to participation.
Solution
We designed and facilitated a comprehensive engagement program resulting in a What We Heard report summarizing all the input from throughout the engagement period. Engagement tactics for this project included:
- 5 virtual, regional town halls
- 30 small group sessions, both in-person and virtual throughout BC, in partnership with community and service organizations
- 4 roundtable sessions with the Minister
- Online survey accessible through the GovTogetherBC website
- DIY Conversation Toolkit with up to $2000 in funding available for groups to host their own sessions
- Consultation website and opportunity for written submissions
To ensure accessible engagement options, we coordinated significant supports including the following:
- Wellness support sheet for all sessions
- Language interpretation for virtual and in-person sessions when requested
- ASL and captioning for all town halls and for small group sessions when requested
- $100 honoraria for small group session participants and $30 honoraria for town hall participants
- Food/catering for all in-person small group sessions and roundtables
- Up to $2000 in supports for each organization looking to host their own conversations
Promotion of the opportunity to engage was conducted through widespread community outreach, including through organizations on the ground, digital channels, and ministry offices. A QR code and link to the engagement website was included on two rounds of income assistance payments, as well as the myselfserve.gov.bc.ca website where individuals can access their government assistance information.
Results
The project remained on time and on budget, despite a large scope with a higher than average amount of expenses. The project engaged approximately 10,000 people across BC, including:
8,337 survey responses, which included:
- 77% currently live in poverty
- 69% self-identified as living with a disability
- 44% identified as living with mental illness, substance challenge, or addiction
- 12% identify as Indigenous
- Over 300 downloads of the conversation toolkit and 18 organizations receiving funding support to host their own conversations
- Approximately 500 people in attendance through town halls, Minister’s roundtables, and small group sessions, including approximately half of which with lived and living experience
- Approximately 100 written submissions though the consultation website
Reputation Score©
One metric to protect, measure, and predict risk to your biggest asset: your corporate reputation.
ChangeMakers‘ Reputation Score allows brands, businesses, and executives to see and impact their reputation in real time.
In this age of disruption, change is the only constant. It is critical in the most complex and competitive environment in history, for brands businesses, and executive to know their reputation- and that of competition and industry peers- to make critical decisions, respond to and anticipate strategic changes, planned and unexpected.
Our exclusive technology assesses your reputation, analyzes how competitors compare, predicts reputational risk in advance, and create opportunities for future growth. This ensures your brand and reputation strategy is rooted in data and evaluated through clear and concrete metrics. It allows you to clearly anticipate threats in real-time based on industry precedent and your specific objectives.
How clients use the Reputation Score
- Reputation Management insight: the foundation of all strategic communications efforts
- Crisis Communications: proactive and reactive messaging and strategy analysis
- Predictive analysis: guidance on the “what-if’s” of critical corporate decision making
- Strategic planning
- Real-time reputation analysis to help navigate campaigns, initiatives, events, issues and other key moments
- Partnership evaluations
- Trend identification and analysis
- Marketing ROI and measurement
- Thought leadership effectiveness
- Proactive issues management by identifying and preparing for potential issues before they escalate.
To find out more about ChangeMakers’ Reputation Score, or to engage our team:
Change events will impact you both planned and unexpected. From M&A Transactions, Rebranding, Financial Change, Leadership Transition, and Public Crisis.
Learn from others who are navigating change this year.
Dive into our Reputation Index 2024 to uncover how major events impact brand reputation- and learn what it takes to protect your biggest corporate asset- Your Reputation.
