Reinvigorating historic trade networks through agribusiness

The United States Department of Agriculture (USDA) is the federal executive department responsible for developing and executing laws related to farming, forestry, rural economic development, and food. Established in 1862, the USDA plays a crucial role in ensuring food safety and availability while promoting sustainable agricultural practices.

In a landmark event, the USDA held its inaugural Agribusiness Trade Mission (ATM) to Vancouver, Canada, from June 16 to June 20, 2024. This historic mission aimed to strengthen, preserve, and promote the rich traditions of Indigenous food production, ensuring these practices remain integral to both U.S. and Canadian agriculture. Recognizing Canada as a key growth market, U.S. agricultural exports to Canada reached $28.2 billion in 2023, the mission leveraged Canada’s role as one of America’s top agricultural trading partners. This initiative was essential for boosting the economic contributions of Indigenous agricultural production, which adds $8 billion annually to the U.S. food economy.

Focused on facilitating international market access, the USDA trade mission created business and knowledge-sharing opportunities to build long-term relationships between U.S. companies and Canadian buyers. By leveraging the rich heritage and sustainability of Indigenous food systems, the initiative enabled Native American producers to enhance economic development in Indigenous communities and contribute to the diversity of the global food landscape.

The trade mission provided a platform for Indigenous agribusinesses to showcase their products, from traditional foods like wild rice and tea to innovative items rooted in Indigenous culture. With deep ties to Indigenous history and culture, Canada represented a strong market for Native American food and beverage products, aligning with Canadian consumers’ growing preference for ethically sourced, sustainable, and natural goods. The mission encouraged a deeper understanding of Indigenous food systems and their contribution to a diverse and sustainable global food economy while providing insights into Canadian market regulations and consumer preferences. A highlight of the program was a discussion led by Chef Inez Cook from Salmon n’ Bannock in Vancouver, focusing on food sovereignty and enriching dialogue on Indigenous food systems, traditions, and practices.

The trade mission was executed through buyer recruitment, business matching, and immersive cultural off-site events. Business opportunities expanded through 130 B2B meetings between 18 U.S. companies and 20 Canadian buyers, generating nearly $1.1 million in projected 12-month sales for participating Tribal agribusinesses.