AI policy

As a company dedicated to delivering excellent outcomes for clients, ChangeMakers is committed to driving innovation in our work while protecting the interests of our clients and ChangeMakers at all times.  

For our team, generative AI offers new and exciting opportunities to improve our efficiency and provide further value to our clients. Before we use generative AI technologies, ChangeMakers takes a purposeful approach to ensure we understand their impacts, risks, limitations, and benefits. As we do so, we are guided by the principles below.   

Our responsibility to acknowledge limitations, manage risk, and embrace the upside 

AI tools can be tremendous aids in improving productivity and driving innovation. We are curious and commit to an ongoing program of learning to drive excellence in our work and create high-quality client experiences. As the use of AI and the sophistication and regulatory environment of such products evolve daily, as an organization, we acknowledge these benefits along with the risks and limitations of such new technologies: 

• Accountability. We remain accountable for the security, confidentiality, and proper handling of client or company information.  

• Confidentiality and privacy. We take confidentiality seriously, and we use AI tools with this value in mind. Staff are trained about maintaining client confidentiality, including through the use of AI tools, and we use safeguards that are appropriate to the sensitivity of client or company information to protect and prevent information from being misused.  

• Transparency. We disclose our use of AI tools in agreements or through conversations with clients, as appropriate for each engagement. We require the same of all partners and contributors. We have open conversations with our clients related to the use of AI in our work. Employees are expected to disclose to their manager and the designated project manager if AI is used to support research or content generation. 

• Intellectual property rights (IPR). Content generated by generative AI may infringe on IPRs, and we acknowledge the copyright infringement risk. This applies to all content types, whether written, visual, audio (especially voice or music), or a combination thereof. We do not rely on an AI tool to generate “original” material and check for IPR whenever feasible/identified and mark those conditions, as appropriate.  

• Fairness. We are aware that biases may be present in any AI tool. With this in mind, we strive to ensure the perspectives of equity-deserving communities are represented in our work – and that bias (social, cultural, or otherwise) is not further reinforced through our use of any AI tool.  

• Accuracy. We always confirm the validity and reliability of information produced by any AI tool, specifically generative AI. Because certain AI tools pull information from the internet, accuracy can never be guaranteed and should not be represented as such. Further, we do not use AI to knowingly create deepfakes or spread misinformation.  

• Human overlay. Our currency is our strategic and very human thinking. Given IPR, bias, and accuracy risks, we at no time produce work that is wholly AI-generated.  

• Opt-out. We recognize that some clients may wish to restrict the use of AI tools in their projects. ChangeMakers respects this preference and provides all clients with the opportunity to opt out of AI-assisted work upon request. This option can be activated via project kickoff discussions or through a written request at any point in the engagement. 

Application and understanding of industry AI guidelines: As this is a rapidly evolving space, we adopt best practices and industry guidelines to govern how and when we use AI tools.  

We act and conduct business in good faith, and with honesty, integrity, responsibility, and the utmost regard to protecting our clients’ confidential information.  

For more information contact ai@thechangemakers.com.