Supporting a top children’s hospital as they navigate critical social, legal, political, and financial headwinds
ChangeMakers has supported a children’s hospital through its most difficult moments, including a lawsuit, financial headwinds, and political turbulence. In a time of increasing complexity, our counsel has guided the hospital through its most difficult crises and helped it emerge with greater purpose and resilience among the stakeholders that matter most to the hospital.
Challenge
Based in the Northeastern United States, this children’s hospital found itself named in a lawsuit related to gender-affirming care at a time of increasing disdain toward the practice.
The entrance of the Trump administration brought an onslaught of compliance challenges that required tactful communications to a variety of stakeholders.
Additionally, as doctor-patient relationships are complex in an increasing digital and social media-based environment, employees needed a better understanding of the hospital’s social media policy.
Insight
Detractors, both for this issue and more broadly, often plan coordinated social media attacks, amplifying one another’s posts. With the help of ChangeMakers’ data-based counsel, detractors tend to fail – without intervention from those in power – to tarnish a hospital’s reputation among the audiences that matter most: local patients and their families.
Execution
ChangeMakers provides expert counsel to all facets of the client team, providing support beyond the C-Suite and communications teams with speed and agility. ChangeMakers crafts communications for varying stakeholders to guide the hospital through significant social, regulatory, political, and legal challenges.
To align the hospital’s employees on proper social media usage, ChangeMakers produced a series of social media training modules in the form of a written script and animated video. With a professional feel, hospital employees gained a clear understanding of what is and is not permissible in a world consumed by social media use.
Results
ChangeMakers’ advisement and intervention has supported the hospital through critical reputational risks, allowing it to remain ranked in the U.S. News and World Report’s top ten honor roll for several consecutive years. Our crisis planning materials and proactive work limited unwelcome media coverage, disrupted detractors, and created alignment for employees on social media at work.