Insight

The product’s launch was not only a resounding success, but the strong brand equity that the company brought to the table helped elevate the product’s immediate level of resonance and market penetration. Without the ability to demonstrate this impact, future product launches may not get the same resources during launch or receive the same amount of positive attention within the market.  

Expertise

Reputation Management

Approach

Activation of ChangeMakers’ Reputation Score to measure the company’s reputational equity and contrast it with a scenario where the product launch never happened. Through this approach, we were able to identify a single metric that accurately determined the impact the product launch had on the company’s overall reputation.  

Results

The launch resulted in a 20% increase in the company’s Reputation Score in just one month. The ability to quantify the impact of the launch led to a full-scale onboarding of the Reputation Score as a way for the company to measure the impact of future launches, activations, campaigns, and crises or issues.