Managing Reputation for a Pharmaceutical Leader’s Product Launch
A multi-national leader in the pharmaceutical industry struggled to quantify the positive impact of a recent product launch. Dated metrics and disparate data sets weren’t telling the full story in a cohesive way.

Approach
Activation of ChangeMakers’ Reputation Score to measure the company’s reputational equity and contrast it with a scenario where the product launch never happened. Through this approach, we were able to identify a single metric that accurately determined the impact the product launch had on the company’s overall reputation.
Results
The launch resulted in a 20% increase in the company’s Reputation Score in just one month. The ability to quantify the impact of the launch led to a full-scale onboarding of the Reputation Score as a way for the company to measure the impact of future launches, activations, campaigns, and crises or issues.