From word-of-mouth to national success 

A beloved education platform had a strong following among teachers, students and parents—but had minimal visibility to the broader business and tech community needed for investment.

Insight

Using ChangeMakers’ proprietary Reputation ScoreTM, we used extensive data to understand the client’s reputation and value proposition against key competitors. This helped us identify and articulate clear opportunities for brand differentiation. We guided our client toward a white space where they could stand out and lead in the crowded sector.

Expertise

Data Intelligence

Approach

Guided by our Reputation ScoreTM insights, we executed a strategic visibility campaign, landing exclusive features with trusted outlets such as The Today Show, NBC, Chicago Parent, and New York Family. These key features, and the overwhelming positive reaction, helped inform a long-term strategic plan, positioning them as a distinctive and exciting leader in the education space.

Results

Our client is now a recognized and beloved name in education and their platform is utilized in over one-third of the classrooms in the four most populated states in the nation: California, Texas, Florida, and New York. What began as word-of-mouth buzz has become a national movement.