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Reputation made measurable.
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Brand is how you position yourself to the world. Reputation is how your stakeholders actually perceive you. It is shaped by what you say, what you do and how others experience your organization. And if you can measure it, you can manage it.
RepScore turns thousands of public signals across news, social, reviews, financial and stakeholder data into one defensible number, tracked in real time. Add your own private data, from employee surveys and customer feedback to NPS, and the picture becomes even sharper. Every score is calibrated to the signals that matter most to your organization, your sector and your moment. Not a generic index. Yours.
Made by strategists, for strategists, RepScore was built by ChangeMakers’ senior advisors, people who have spent their careers helping organizations build, protect and manage reputation. It combines machine-speed analysis with experienced human judgment to understand what is changing, why it matters and what to do about it.
The cornerstone of an ecosystem
At the centre is a single, rigorously calculated score. It tells you where you stand, where you’re eroding, where risk is forming, and where you lead or lag your category, early enough to act. Around it, a live dashboard built with your team, custom inputs, custom weighting, custom benchmarks, delivering the related metrics that explain your complete reputation picture.
The score tells you where you stand. Our advisors help you decide what to do about it.
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See how ChangeMakers RepScore can help you measure real business impact in moments of change.
Client experience
FAQs
Most brand measurement tools offer isolated metrics: awareness scores, media mentions, sentiment percentages. RepScore is different because it is built as an integrated intelligence ecosystem. Your reputation score sits at the centre, informing and connecting every other layer. That means leaders get a unified view of brand performance rather than a collection of data points that don’t speak to each other.
RepScore combines machine-speed data analysis, processing thousands of signals across media, digital, and stakeholder channels, with the judgment of senior advisors who interpret what those signals mean in context. Neither alone is sufficient. The technology ensures scale and rigour; the human intelligence ensures the insight is meaningful and actionable.
Yes. RepScore is designed to operate across sectors and at different scales. The underlying methodology is consistent, but the competitive benchmarks, issue areas, and stakeholder channels are calibrated to your specific context, whether you are a national institution, a global enterprise, or a growing organization actively building its reputation.
Clients typically receive their baseline reputation score and initial competitive benchmarks within the first few weeks of engagement. From there, RepScore tracks movement over time, giving leaders an evolving picture of performance rather than a one-time snapshot. Because reputation is not static, and your intelligence should not be either.