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Reputation Score©

Reputation Index 2024

Weathering change is no easy task for business: Insights driven by ChangeMakers’ Reputation Score©.

For 2024, we assess the reputation impact on 25 major brands across five high-profile change trigger events, both planned and unexpected.

  • M&A Transaction (Planned)​
  • Brand Change (Planned)​
  • Financial Change (Planned/Unexpected)​
  • Leadership Transition (Planned/Unexpected)​
  • Public Crisis (Unexpected)​

Using the technology of our proprietary Reputation Score we analyze how organizations navigate these moments of change – before, during, and after events unfold.

Highlights of the index include:

  • A major global fashion retailer’s impressive recovery after a public crisis event.
  • Why two similar brand changes produce strikingly different outcomes.
  • Surprising misalignment between financial shifts and brand reputations.
  • The critical role of proactive communication during leadership transitions.
  • Lingering power of legacy in M&A transactions.

Dive into ChangeMakers’ Reputation Index 2024 to uncover how major events impact brand reputation and learn what it takes to protect your biggest corporate asset. Your reputation.

Reputation Index 2024 request form

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In this age of disruption, change is the only constant. It is critical in this complex, competitive environment, for brands, businesses, and executives to know exactly where they stand.

Navigate your corporate reputation in real-time.

ChangeMakers Reputation Score© technology assesses your organization, analyzes how competitors compare, predicts reputational risks in advance, and creates opportunities for future growth.

Find out more about how we can help