Ron Smrczek joins ChangeMakers as Executive Creative Director 

Marketing, Reputation Management, and Social Impact Consulting firm ChangeMakers has appointed creative leader Ron Smrczek as the company’s new Executive Creative Director. 

A prominent figure in the agency creative community, Smrczek is known for his transformative work on leading brands in diverse business categories from Viagra (pharma) to Interac (finance), Canadian Tire (retail), and TELUS (telecom). 

Over his 27-year career, he has worked at agencies including TAXI—across Toronto, Europe, and the U.S.—as well as Zulu Alpha Kilo, McCann, The&Partnership, and BBDO. 

“Ron’s breadth of integrated experience on big brands and the creative leadership he has demonstrated internationally across so many business challenges will help us elevate our creative output throughout all our business lines,” says Alyssa Huggins, ChangeMakers President, Marketing. “We are also excited by his collaborative style and advertising-agnostic thinking that Ron will bring to our clients.” 

For Smrczek, ChangeMakers’ in-house portfolio of discipline expertise provides the kind of resource base that is required in today’s marketplace. 

“We are well into a new era where it takes much more than advertising or PR to tell the story of brands,” says Smrczek. “Companies need to tap into broader and more integrated areas of expertise, such as reputation management and social impact, to solve modern business problems.” 

Adds Smrczek: “The challenge today is not so much about getting projects done, but more about meeting the changing needs of consumers and clients. You need to have the flexibility to meet problems as they arise—to have the expertise readily at hand that can guide clients through change as it happens. 

“It also helps that ChangeMakers is independent. I’ve always felt independence brings the ability to put clients and people first” 

About ChangeMakers 

ChangeMakers is a 400+ person independent marketing, reputation management, and social impact firm with offices throughout North America. ChangeMakers combines deep business specialization with human-centered strategies, working alongside our clients to strengthen their brands and succeed in a disruptive world. 

View the story at StrategyOnline:

“ChangeMakers appoints Ron Smrczek as its executive creative director”

https://strategyonline.ca/2025/04/02/changemakers-smrczek-ecd/