ChangeMakers secures a major win in eye health advocacy with the Alberta Association of Optometrists

ChangeMakers is proud to announce a major win in health advocacy, securing a strategic partnership with the Alberta Association of Optometrists (AAO) to champion the importance of eye health for all ages.

Through a province-wide campaign, ChangeMakers will help spotlight the critical role of regular eye exams in early detection and prevention, from infancy through to senior years. This collaboration will not only strengthen awareness of eye health but will also mark the beginning of an exciting new client relationship.

“Our partnership with ChangeMakers reflects the agency’s understanding of our mission and its ability to bring it to life through compelling storytelling and strategic communications,” said Brian Wik, CEO at Alberta Association of Optometrists. “We look forward to working together to amplify our advocacy efforts and improve access to essential eye care services.”

As a leader in purpose-driven communications, ChangeMakers will support AAO with a multi-faceted strategy, including strategy, creative and content development, earned media, influencer strategy, digital marketing, and media buying.

“Our work with AAO reinforces ChangeMakers’ commitment to advancing meaningful causes through impactful marketing and reputation management,” said Alyssa Huggins, President of Marketing, at ChangeMakers. “We’re honored to support the Alberta Association of Optometrists in raising awareness of its vital initiatives that protect vision and improve lives across Canada and beyond.”

About ChangeMakers

ChangeMakers is a 400+ person independent reputation management, social impact and marketing firm with offices throughout North America. ChangeMakers combines deep business specialization with human-centered strategies, working alongside our clients to strengthen their reputation and succeed in a disruptive world.

About the Alberta Association of Optometrists

The Alberta Association of Optometrists is Alberta’s leading optometric professional organization, representing more than 900 Doctors of Optometry in over 120 communities across the province. AAO members are highly trained regulated health professionals providing primary eye health and vision care to Albertans. For more information, please visit optometrists.ab.ca.

View the story at StrategyOnline:

“ChangeMakers teams up with Alberta optometrists”

https://strategyonline.ca/2025/03/19/agency-news-hover-group/