On October 29, 2024, Argyle united with our other Believeco:Partners brands to become ChangeMakers - a reputation, social impact and marketing firm rooted in the communications specialties that have driven client success since 1979. Come on in!
International communications veteran Jorge Ortega joins ChangeMakers USA as Executive Vice President, Client Success
WASHINGTON, D.C. (April 10, 2025) — ChangeMakers, a leading North American communications and marketing firm focused on reputation and social impact, has appointed Jorge Ortega as Executive Vice President, Client Success and a member of the firm’s U.S. leadership team.
A former senior leader at two multinational agencies, Ortega brings decades of experience advising public and private sector clients on CEO communications, leadership development, brand strategy, and crisis response. He will report to Robert Gemmill, President of ChangeMakers, USA.
“Jorge is a major addition to the ChangeMakers team,” Gemmill said. “The trust he has earned from C-suite executives is evident by his deep relationships and broad experience across sectors. His leadership will be key as we grow our U.S. business and deliver the results our partners expect.”
Ortega joins ChangeMakers from CRA | Admired Leadership, where he served as Managing Director. He previously led Edelman’s southwest region and held senior roles at Burson. His career spans reputation strategy, brand communications, and high-stakes crisis response.
“Jorge’s appointment reflects our commitment to building a leadership team with both insight and impact,” said Mario Simon, CEO of ChangeMakers. “His integrity and experience align with our mission to navigate complexity for our clients.”
“I’m eager to bring my experience advising global clients to help ChangeMakers grow and deliver meaningful results,” Ortega said.
About ChangeMakers
For more than 40 years, ChangeMakers has helped organizations solve complex communications challenges by blending strategy, creativity, and insight. With more than 400 professionals across 10 locations in North America, we partner with clients to build stronger brands, navigate change, and drive meaningful impact. From corporate reputation and brand storytelling to social purpose and executive advisory, ChangeMakers brings together diverse expertise to help clients lead with confidence and clarity.
Health
The world of healthcare is constantly changing.
Novel molecules, innovative mechanisms of action, new indications, loss of exclusivity, drug shortages, reimbursement challenges, evolving models of care… and the list goes on.
At ChangeMakers Health, we help clients navigate today’s complexities and anticipate tomorrow’s challenges — all in service of improving care and creating better lives for patients.
We partner with pharmaceutical companies, healthcare organizations and patient advocacy groups. Together, we help patients access potentially life-saving and life-changing medications and treatments. We educate patients and the public about chronic conditions and treatment options. We work to strengthen our healthcare system — ensuring people receive accurate, empowering information to support informed care with our dedicated healthcare providers.
Reputation management in healthcare is built on strong relationships. Relationships which can only be developed through years of hard work and responsibility. We have decades worth of experience to draw upon and have established strong ties with the who’s who of health media.
Key PR & reputation management services
Advocacy and stakeholder engagement
Crisis and issues management
Data intelligence, monitoring and newsjacking
Executive positioning and thought leadership
Influencer/content creator partnerships
Media relations
Health
Marketing & advertising
Pharmaceutical marketing in Canada is complex. We know how to navigate strict regulations and how to work within the guidelines to create breakthrough work — and we’ve got PAAB and Ad Standards wins to prove it.
Key marketing & advertising services
Ad boards
Brand Strategy
Creative concepting, design and production
Digital marketing: websites, SEO/SEM, display, AR/VR, social media, CRM
DTC and HCP marketing campaign development
Medical writing
Collaborations
Endorsements
There are a small number of projects in my career that I remember as the most memorable (for the right reasons). And Locked Out is one I have added to my collection. And the Changemakers team was a partner for that journey. Glad to know it’s also a source of pride for you too!
Paul Kilbertus
Crohn’s and Colitis Canada Senior Manager, Communications and Public Relations
Leadership team
Meaningful change is not possible without collaboration because trust is foundational to great work. Our goal is to become an extension of your team, building a strong and lasting relationship
Novel molecules, innovative mechanisms of action, new indications, loss of exclusivity, drug shortages, reimbursement challenges, evolving models of care… and the list goes on.
At ChangeMakers Health, we help clients navigate today’s complexities and anticipate tomorrow’s challenges — all in service of improving care and creating better lives for patients.
We partner with pharmaceutical companies, healthcare organizations and patient advocacy groups. Together, we help patients access potentially life-saving and life-changing medications and treatments. We educate patients and the public about chronic conditions and treatment options. We work to strengthen our healthcare system — ensuring people receive accurate, empowering information to support informed care with our dedicated healthcare providers.
Reputation management in healthcare is built on strong relationships. Relationships which can only be developed through years of hard work and responsibility. We have decades worth of experience to draw upon and have established strong ties with the who’s who of health media.
Key PR & reputation management services
Advocacy and stakeholder engagement
Crisis and issues management
Data intelligence, monitoring and newsjacking
Executive positioning and thought leadership
Influencer/content creator partnerships
Media relations
Health
Marketing & advertising
Pharmaceutical marketing in Canada is complex. We know how to navigate strict regulations and how to work within the guidelines to create breakthrough work — and we’ve got PAAB and Ad Standards wins to prove it.
Key marketing & advertising services
Ad boards
Brand Strategy
Creative concepting, design and production
Digital marketing: websites, SEO/SEM, display, AR/VR, social media, CRM
DTC and HCP marketing campaign development
Medical writing
Health misinformation is impacting clinical decision-making
Taking up more than 17% of healthcare professionals’ time each week, health misinformation is pulling focus from patient care. At ChangeMakers Health’s recent panel, we unveiled key findings from our debut report.
The conversation was powerful and the data is clear.
There are a small number of projects in my career that I remember as the most memorable (for the right reasons). And Locked Out is one I have added to my collection. And the Changemakers team was a partner for that journey. Glad to know it’s also a source of pride for you too!
Paul Kilbertus
Crohn’s and Colitis Canada Senior Manager, Communications and Public Relations
Leadership team
Meaningful change is not possible without collaboration because trust is foundational to great work. Our goal is to become an extension of your team, building a strong and lasting relationship
Land acknowledgement, truth and reconciliation action plan
ChangeMakers offices and team members are located across North America within the traditional, Treaty, and unceded territories of First Nations, Inuit, and Métis Peoples.
Our team is currently engaged in the development of a Truth and Reconciliation Action Plan for our company. The Truth and Reconciliation Commission of Canada called upon the corporate sector in Canada to “adopt the United Nations Declaration on the Rights of Indigenous Peoples as a reconciliation framework and to apply its principles, norms, and standards to corporate policy and core operational activities involving Indigenous peoples and their lands and resources” (Call to Action 92).
Our Action Plan is an important measure we are taking as a company and we look forward to updating with more information about this plan and the actions that reflect our commitments as a team.
