Reputation Score©

A single metric that measures and predicts corporate reputation. 

ChangeMakers’ Reputation Score© allows brands, businesses and executives to navigate their reputation in real-time.

We are in the most complex, competitive environment in history. It is crucial for brands, businesses and executives to know their reputation – and that of their competition and industry peers – to make critical business decisions and anticipate strategic changes.

Past standards for measuring reputation – especially in the midst of a corporate crisis – are deeply flawed and severely antiquated. The options that do exist are not tailored to your business, fail to tell the full picture, lack a tangible ROI, and can’t predict what’s coming next. ChangeMakers’ proprietary Reputation Score© solves these challenges.

Our technology assesses your corporate reputation, analyzes how competitors compare, predicts reputational risk in advance, and creates avenues for future growth. This ensures your brand reputation strategy and approach are rooted in research and evaluated through clear, concrete metrics. And it clearly anticipates threats in real-time based on industry precedent and the specific objectives of your business.

Managing reputation to control the impact

Organizations now have more power than ever to prepare for reputational risk. Assessing risk in real-time – or in advance – is now possible, thanks to ChangeMakers’ Reputation Score©. Our technology allows organizations to proactively insulate their brands from previously impossible-to-avoid reputational impacts.

Backed by data-driven, expert-navigated methodology

ChangeMakers’ Reputation Score© uses GenAI, machine learning and expert experience in the most critical corporate situations to assess reputation, predict risk, and identify growth opportunities.

How Clients use the Reputation Score© 

  • Reputation management: the foundation for all strategic communications efforts
  • Crisis communications: messaging and strategy analysis
  • Predictive analysis: guidance on critical corporate decision-making
  • Strategic planning
  • Real-time reputation analysis to help navigate campaigns, initiatives, issues and other key moments
  • Partnership evaluations
  • Market, consumer, and/or industry intelligence reporting
  • Pulse checks to complement annual or semi-annual research studies
  • Real-time competitive and/or issue identification and benchmarking
  • Marketing ROI and measurement
  • Executive performance and thought leadership strategy
  • Trend identification and analysis
  • Proactive issues management by anticipating potential issues before they escalate

To find out more about ChangeMakers’ Reputation Score©, or to engage our team, contact our Data Intelligence team at DI@thechangemakers.com.