Health
The world of healthcare is rapidly evolving.
Navigating Change
Helping navigate change is what we do, day in and day out for our clients. We understand the complexities of working in the highly regulated Canadian healthcare environment. We can anticipate and plan for the challenges that can be faced when working with PAAB and Ad Standards, drawing upon our years of collective experience.
Creating Meaningful Work and Lasting Relationships
The ChangeMakers Health Team touches every dimension of healthcare — from pharmaceuticals to public health to advocacy, self-care and consumer health. We support our clients with research and clinical trial data dissemination, launching new therapies (NOC) and new indications, building brands across specialties from diabetes to immunology and oncology, promoting and educating a range of stakeholders about medical devices and self-care products, as well as keeping established treatments and CPG recommendations top-of-mind and relevant.
We engage healthcare professionals, journalists, key opinion leaders and consumers. We advocate for patients. And we help Canadians understand the societal impacts of chronic illness to facilitate changes in behavior, attitudes and perceptions that lead to better disease prevention and management, and patient support.
At the heart of everything we do is relationships. We don’t just work with clients; we become an extension of their teams and a true collaborative partner. We don’t just pitch ideas, campaigns and media; we create true partnerships to tell stories that resonate. From multi-platform content to on-the-ground activations, we create campaigns that get people talking—and compel them to act.
Partner with us, and see change.
Our Capabilities and Expertise
Brand & Marketing
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[01]Ad boards
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[02]Branding
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[03]Business and Marketing Strategy
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[04]Creative design, ideation and production
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[05]Digital: websites, SEO, display, AR/VR
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[06]DTC campaigns
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[07]HCP campaigns
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[08]Medical writing
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[09]Product launches (NOC and new indications)
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[10]Regulatory compliance (e.g., PAAB, Ad Standards)
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[11]Sales enablement tools
Media
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[01]Media Planning, Buying & Post- Campaign Analysis
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[02]Omnichannel strategy and program design
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[03]Reporting & optimization
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[04]SEM
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[05]Social media strategy and program design
Data Intelligence
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[01]AI – powered data intelligence
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[02]Analytics
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[03]Market Research
Reputation Management
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[01]Advocacy
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[02]Compliant content development
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[03]Data intelligence, monitoring and newsjacking
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[04]Event planning and execution
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[05]Executive Positioning and Thought Leadership
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[06]Influencer/content creator relations and partnerships
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[07]Media relations
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[08]Reputation, issues and crisis management
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[09]Stakeholder relations