[Upbeat music plays and golden Cavendish fries fall on a green background. Images of delicious-looking meals featuring fries are shown one after another.]  
Speaker: With June 13th being National French Fry Day, the conversation around the golden vegetable was bound to be big.

[Cavendish Farms logo appears on a green background.]  
Speaker: How could Cavendish Farms disrupt the conversation and claim a bigger share of the spotlight?

[Screenshots of comments from social media fall down the screen, covering the Cavendish Farms logo.]  
Speaker: By telling people who don’t want to be told how to eat their fries.

[The French Fry Sommelier appears, wearing an apron and holding a fry. He stands in a classic kitchen with wood cabinets.]  
Speaker: Introducing the French Fry Sommelier, guiding the nation on the proper way to fry.

[The Sommelier gently places a piece of gold leaf onto a waffle fry topped with caviar. Animated hearts float up the screen.]  
Speaker: Unleashed on TikTok, he taught us how to plate...

[The Sommelier gestures to a plate of fries.]  
Sommelier: When plating the fries, please adhere to the so-called "golden ratio."

Speaker: How to share...

[The Sommelier waves a finger disapprovingly.]  
Sommelier: Right, it’s not a free-for-all.

Speaker: How to dip...

[The Sommelier makes a dipping gesture.]  
Sommelier: Get a wee little ramekin, put your condiment of choice in there, and dip.

Speaker: And drop some hot takes.

[The Sommelier looks sternly at the camera, delivering his opinion with dramatic flair.]  
Sommelier: Ketchup is for weekdays. Mayo is for weekends.

[The Sommelier points directly into the camera.]  
Sommelier: Your poutine is routine.

[The Sommelier throws a bottle of ketchup into the air, catches it, and squirts the ketchup directly onto a plate dramatically.]  
Sommelier: Do not deposit your dip of choice directly onto the plate, like a hog farmer filling a trough.

[The screen transitions to comments from TikTok users reacting to the Sommelier's opinions.]  
Speaker: It got Millennials and Gen Zs talking.

[The screen shows influencers sharing videos of their opinions on the Sommelier's take on fries.]  
Speaker: It got influencers influencing and gave Cavendish Farms a little love.

[The Sommelier smiles and speaks into the camera. Bags of Cavendish Farms fries move on either side of the screen on a green background.]  
Sommelier: What's my favourite fry? For me, it’s Cavendish Farms.

[The screen transitions to images of fries with the stat "3969% increase in likes" appearing on top. The Sommelier's website is then shown on a laptop and mobile device.]  
Speaker: Well, actually, a lot of love. The Sommelier made quite the impression and elevated the greatest of all foods:

[The screen transitions to a single golden fry on a green background, followed by the Cavendish Farms logo.]  
Speaker: The beautiful French fry.