WEBVTT

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[Upbeat background music]

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Speaker: With June 13th being National French Fry Day,

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the conversation around the golden vegetable was going to be big.

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How could Cavendish Farms disrupt the conversation and own a bigger share of voice?

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By telling people that don't want to be told how to eat their fries.

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Introducing the French Fry Sommelier,

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guiding the nation on the proper way to fry.

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Unleashed on TikTok,

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he taught us how to plate...

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French Fry Sommelier: When plating the fries, please adhere to the so-called "golden ratio."

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Speaker: How to share...

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French Fry Sommelier: Right, It's not free for all.

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Speaker: How to dip...

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French Fry Sommelier: Get a wee little ramekin, put your condiment of choice in there, and dip.

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Speaker: And drop some hot takes.

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French Fry Sommelier: Ketchup is for weekdays. Mayo is for weekends.

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Your poutine is routine.

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Do not deposit your dip of choice directly onto the plate, like a hog farmer filling a trough.

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Speaker: It got Millennials and Gen Zs talking,

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it got influencers influencing

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and gave Cavendish Farms a little love.

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French Fry Sommelier: What's my favourite fry?

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And for me, it's Cavendish Farms.

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Speaker: Well, actually a lot of love.

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The Sommelier made quite the impression

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and elevated the greatest of all foods:

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the beautiful French fry.