{"id":1605,"date":"2025-04-21T11:48:36","date_gmt":"2025-04-21T15:48:36","guid":{"rendered":"https:\/\/thechangemakers.com\/?post_type=work&p=1605"},"modified":"2025-06-12T15:16:35","modified_gmt":"2025-06-12T19:16:35","slug":"maintaining-trust-after-a-security-breach","status":"publish","type":"work","link":"https:\/\/thechangemakers.com\/us\/work\/maintaining-trust-after-a-security-breach\/","title":{"rendered":"Maintaining trust after a security breach"},"content":{"rendered":"\n
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Maintaining trust after a security breach<\/strong><\/strong>\u00a0<\/strong><\/h1>

When a leading insurance brokerage experienced a data breach, its reputation was on the line\u2014with clients, partners and employees.<\/h2><\/div><\/div><\/div>\n\n\n\n
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Expertise<\/h3> \n
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\n \n Crisis Communications <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Insight<\/h3>\n\n\n\n

Cybersecurity incidents can be shocking, even though they are all too common. Today, the true reputational risk is not that the event happened, rather, it\u2019s how the impacted organization responds. No matter what data was compromised, providing timely, transparent, and empathetic communication can mitigate reputational damage and even strengthen trust in the long run.<\/p>\n\n\n\n

Approach<\/h3>\n\n\n\n

With the full support of the ongoing legal strategy, ChangeMakers crafted a communications plan rooted in our reputation management expertise. We helped our client with thoughtfully tailored messaging and materials to both internal and external stakeholders, making sure we led with empathy and authenticity. We also provided ongoing counsel to keep the media strategy flexible as the situation developed\u2014ensuring facts, progress updates, and concerns were addressed as disclosure progressed.<\/p>\n\n\n\n

Results<\/h3>\n\n\n\n

Despite initial negative sentiment from the media, our attentive and transparent communication plan helped our client\u2019s reputation rebound quickly to pre-breach levels. ChangeMakers\u2019 data intelligence capabilities, combined with our experience, ensured the incident was a reputational blip\u2014not a defining moment. <\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1609,"template":"","client":[153],"class_list":["post-1605","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMaintaining trust after a security breach - ChangeMakers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thechangemakers.com\/us\/work\/maintaining-trust-after-a-security-breach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maintaining trust after a security breach - ChangeMakers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thechangemakers.com\/us\/work\/maintaining-trust-after-a-security-breach\/\" \/>\n<meta property=\"og:site_name\" content=\"ChangeMakers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fb.changemakers\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T19:16:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/04\/ChangeMakers-Maintaining-Trust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/maintaining-trust-after-a-security-breach\\\/\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/maintaining-trust-after-a-security-breach\\\/\",\"name\":\"Maintaining trust after a security breach - 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