{"id":1362,"date":"2025-01-23T16:18:44","date_gmt":"2025-01-23T21:18:44","guid":{"rendered":"https:\/\/thechangemakers.com\/?post_type=work&p=1362"},"modified":"2026-03-30T14:36:06","modified_gmt":"2026-03-30T18:36:06","slug":"managing-reputation-for-a-pharmaceutical-leaders-product-launch","status":"publish","type":"work","link":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/","title":{"rendered":"Managing reputation for a pharmaceutical leader\u2019s product launch"},"content":{"rendered":"\n
\n

Managing reputation for a pharmaceutical leader\u2019s product launch<\/strong><\/h1>

A multi-national leader in the pharmaceutical industry struggled to quantify the positive impact of a recent product launch. Dated metrics and disparate data sets weren\u2019t telling the full story in a cohesive way.\u202f\u00a0<\/h2><\/div><\/div><\/div>\n\n\n\n
\n
\n
\n
<\/div><\/div><\/div>\n\n\n
\n
\n
\n

Expertise<\/h3> \n
\n
\n \n Health <\/div>\n
\n \n Reputation Management <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n

Insight<\/h3>\n\n\n\n

The product\u2019s launch was not only a resounding success, but the strong brand equity that the company brought to the table helped elevate the product\u2019s immediate level of resonance and market penetration. Without the ability to demonstrate this impact, future product launches may not get the same resources during launch or receive the same amount of positive attention within the market.\u202f\u00a0<\/p>\n\n\n\n

Approach<\/h3>\n\n\n\n

Activation of ChangeMakers\u2019 Reputation Score to measure the company\u2019s reputational equity and contrast it with a scenario where the product launch never happened. Through this approach, we were able to identify a single metric that accurately determined the impact the product launch had on the company\u2019s overall reputation.\u202f <\/p>\n\n\n\n

Results<\/h3>\n\n\n\n

The launch resulted in a 20% increase in the company\u2019s Reputation Score in just one month. The ability to quantify the impact of the launch led to a full-scale onboarding of the Reputation Score as a way for the company to measure the impact of future launches, activations, campaigns, and crises or issues.\u202f <\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1359,"template":"","client":[144],"class_list":["post-1362","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nManaging reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"ChangeMakers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fb.changemakers\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:36:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/\",\"name\":\"Managing reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thechangemakers.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg\",\"datePublished\":\"2025-01-23T21:18:44+00:00\",\"dateModified\":\"2026-03-30T18:36:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg\",\"contentUrl\":\"https:\\\/\\\/thechangemakers.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg\",\"width\":2400,\"height\":1350,\"caption\":\"TCM2555-USA-Case-Studies-Reputation-Score-Health-01a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/work\\\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Managing reputation for a pharmaceutical leader\u2019s product launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/\",\"name\":\"ChangeMakers\",\"description\":\"ChangeMakers helps you navigate complexity\",\"publisher\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#organization\",\"name\":\"Changemakers\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thechangemakers.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Change-Makers-Logo_Primary-White-1.svg\",\"contentUrl\":\"https:\\\/\\\/thechangemakers.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Change-Makers-Logo_Primary-White-1.svg\",\"width\":1,\"height\":1,\"caption\":\"Changemakers\"},\"image\":{\"@id\":\"https:\\\/\\\/thechangemakers.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fb.changemakers\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Managing reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/","og_locale":"en_US","og_type":"article","og_title":"Managing reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers","og_url":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/","og_site_name":"ChangeMakers","article_publisher":"https:\/\/www.facebook.com\/fb.changemakers","article_modified_time":"2026-03-30T18:36:06+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/","url":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/","name":"Managing reputation for a pharmaceutical leader\u2019s product launch - ChangeMakers","isPartOf":{"@id":"https:\/\/thechangemakers.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/#primaryimage"},"image":{"@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg","datePublished":"2025-01-23T21:18:44+00:00","dateModified":"2026-03-30T18:36:06+00:00","breadcrumb":{"@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/#primaryimage","url":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg","contentUrl":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2555-USA-Case-Studies-Reputation-Score-Health-01a.jpg","width":2400,"height":1350,"caption":"TCM2555-USA-Case-Studies-Reputation-Score-Health-01a"},{"@type":"BreadcrumbList","@id":"https:\/\/thechangemakers.com\/us\/work\/managing-reputation-for-a-pharmaceutical-leaders-product-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thechangemakers.com\/us\/"},{"@type":"ListItem","position":2,"name":"Managing reputation for a pharmaceutical leader\u2019s product launch"}]},{"@type":"WebSite","@id":"https:\/\/thechangemakers.com\/us\/#website","url":"https:\/\/thechangemakers.com\/us\/","name":"ChangeMakers","description":"ChangeMakers helps you navigate complexity","publisher":{"@id":"https:\/\/thechangemakers.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thechangemakers.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thechangemakers.com\/us\/#organization","name":"Changemakers","url":"https:\/\/thechangemakers.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thechangemakers.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/10\/Change-Makers-Logo_Primary-White-1.svg","contentUrl":"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/10\/Change-Makers-Logo_Primary-White-1.svg","width":1,"height":1,"caption":"Changemakers"},"image":{"@id":"https:\/\/thechangemakers.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fb.changemakers"]}]}},"_links":{"self":[{"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/work\/1362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/media?parent=1362"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/thechangemakers.com\/us\/wp-json\/wp\/v2\/client?post=1362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}