{"id":1310,"date":"2025-01-14T12:53:11","date_gmt":"2025-01-14T17:53:11","guid":{"rendered":"https:\/\/thechangemakers.com\/reputation-index-2024\/"},"modified":"2025-03-26T12:15:29","modified_gmt":"2025-03-26T16:15:29","slug":"reputation-index-2024","status":"publish","type":"page","link":"https:\/\/thechangemakers.com\/us\/reputation-index-2024\/","title":{"rendered":"Reputation Index 2024"},"content":{"rendered":"\n<div class=\"wp-block-cm-content\"><div class=\"container\"><div class=\"wrapper\">\n<p class=\"has-cm-blue-color has-text-color has-link-color wp-elements-8ac6535777031451a459b638f5dbf83d\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--50)\"><a href=\"https:\/\/thechangemakers.com\/us\/reputation-score\/\"><strong>Reputation Score<sup>\u00a9<\/sup><\/strong><\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cm-hero has-content no-bottom-border\"><div class=\"container\"><div class=\"row page-header\"><h1 class=\"cm-title\">Reputation Index 2024<\/h1><div class=\"cm-subtitle\">Weathering change is no easy task for business: Insights driven by ChangeMakers&#8217; <a href=\"https:\/\/thecmdev.wpenginepowered.com\/reputation-scorecard\"><\/a><a href=\"\/reputation-scorecard\"><a href=\"https:\/\/thechangemakers.com\/us\/reputation-score\/\">Reputation Score<\/a><\/a><sup>\u00a9<\/sup>.<\/div><div class=\"cm-content\">\n\n<div class=\"wp-block-cm-content\"><div class=\"container\"><div class=\"wrapper\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x-1024x576.png\" alt=\"\" class=\"wp-image-1282\" srcset=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x-1024x576.png 1024w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x-300x169.png 300w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x-768x432.png 768w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x-1536x864.png 1536w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2025\/01\/TCM2551-Reputation-Index-01j@2x.png 1618w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>For 2024, we assess the reputation impact on 25 major brands across five high-profile change trigger events, both planned and unexpected.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>M&amp;A Transaction (Planned)\u200b<\/li>\n\n\n<li>Brand Change (Planned)\u200b<\/li>\n\n\n<li>Financial Change (Planned\/Unexpected)\u200b<\/li>\n\n\n<li>Leadership Transition (Planned\/Unexpected)\u200b<\/li>\n\n\n<li>Public Crisis (Unexpected)\u200b<\/li>\n\n<\/ul>\n\n\n<p>Using the technology of our proprietary <a href=\"https:\/\/thechangemakers.com\/us\/reputation-score\/\">Reputation Score<\/a> we analyze how organizations navigate these moments of change \u2013 before, during, and after events unfold.<\/p>\n\n\n<p>Highlights of the index include:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>A major global fashion retailer\u2019s impressive recovery after a public crisis event. <\/li>\n\n\n<li>Why two similar brand changes produce strikingly different outcomes. <\/li>\n\n\n<li>Surprising misalignment between financial shifts and brand reputations. <\/li>\n\n\n<li>The critical role of proactive communication during leadership transitions. <\/li>\n\n\n<li>Lingering power of legacy in M&amp;A transactions.<\/li>\n\n<\/ul>\n\n\n<p><strong>Dive into ChangeMakers\u2019 Reputation Index 2024 to uncover how major events impact brand reputation and learn what it takes to protect your biggest corporate asset. Your reputation.<\/strong><\/p>\n\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_2_container\" data-token=\"fbdd7d873452c27ff1aac32552945415\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_ajax_submit  frm_pro_form \" id=\"form_reputation-index-2024\" data-token=\"fbdd7d873452c27ff1aac32552945415\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Reputation Index 2024 request form<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"2\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_2\" id=\"frm_hide_fields_2\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"reputation-index-2024\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_2\" name=\"frm_submit_entry_2\" value=\"4bfe1986c3\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/us\/wp-json\/wp\/v2\/pages\/1310\" \/><div id=\"frm_field_18_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n\t<label for=\"field_d1eh\" id=\"field_d1eh_label\" class=\"frm_primary_label\">First name\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input  type=\"text\" id=\"field_d1eh\" name=\"item_meta[18]\" value=\"\"  data-reqmsg=\"First name cannot be blank.\" aria-required=\"true\" data-invmsg=\"First name is invalid\" aria-invalid=\"false\"   \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_19_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n\t<label for=\"field_cyok8\" id=\"field_cyok8_label\" class=\"frm_primary_label\">Last name\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input  type=\"text\" id=\"field_cyok8\" name=\"item_meta[19]\" value=\"\"  data-reqmsg=\"Last name cannot be blank.\" aria-required=\"true\" data-invmsg=\"Last name is invalid\" aria-invalid=\"false\"   \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_13_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n\t<label for=\"field_8xeh1\" id=\"field_8xeh1_label\" class=\"frm_primary_label\">Job title\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input  type=\"text\" id=\"field_8xeh1\" name=\"item_meta[13]\" value=\"\"  data-reqmsg=\"Job title cannot be blank.\" aria-required=\"true\" data-invmsg=\"Job title is invalid\" aria-invalid=\"false\"   \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_14_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n\t<label for=\"field_ts9lt2\" id=\"field_ts9lt2_label\" class=\"frm_primary_label\">Company name\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input  type=\"text\" id=\"field_ts9lt2\" name=\"item_meta[14]\" value=\"\"  data-reqmsg=\"Company name cannot be blank.\" aria-required=\"true\" data-invmsg=\"Company name is invalid\" aria-invalid=\"false\"   \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_15_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n\t<label for=\"field_29yf4d2\" id=\"field_29yf4d2_label\" class=\"frm_primary_label\">Email address\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n\t<\/label>\r\n\t<input type=\"email\" id=\"field_29yf4d2\" name=\"item_meta[15]\" value=\"\"  autocomplete=\"email\"  data-reqmsg=\"Email address cannot be blank.\" aria-required=\"true\" data-invmsg=\"Please enter a valid email address\" aria-invalid=\"false\"  \/>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_17_container\" class=\"frm_form_field  frm_html_container form-field\">\n<p>At ChangeMakers\u2122, your privacy matters to us. We\u2019ll only use your personal information to manage your account and deliver the services or products you\u2019ve requested. Occasionally, we\u2019d love to keep you in the loop about other products, services, or updates that we think you\u2019ll find interesting. You can opt-out anytime. For details on how to unsubscribe, our privacy practices, and how we work to protect your information, check out our Privacy Policy. By clicking download, you\u2019re giving us permission to store and use the personal information you\u2019ve provided to get you the requested content.<\/p>\n<\/div>\n<div id=\"frm_field_21_container\" class=\"frm_form_field form-field  frm_none_container\">\n\t<label for=\"g-recaptcha-response\" id=\"field_qv7ze_label\" class=\"frm_primary_label\">Captcha\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\n\t<\/label>\n\t<div  id=\"field_qv7ze\" class=\"frm-g-recaptcha\" data-sitekey=\"6LetoOIqAAAAANQehx3vEfKPCh75xnrkDRJRbiVc\" data-size=\"invisible\" data-theme=\"light\"><\/div>\n\t\n\t\n<\/div>\n<div id=\"frm_field_16_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\"  onclick=\"javascript: checkForm();\">Download the report PDF now<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_24_container\">\n\t\t\t<label for=\"field_byhvt\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_byhvt\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[24]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"pud8lUIYACAVdrbzVpoy8sAKB4GaevpLteaZ4wmi9D9\/MBRHxf7SQw1xvjehxaDh\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">In this age of disruption, change is the only constant. It is critical in this complex, competitive environment, for brands, businesses, and executives to know exactly where they stand.<\/p>\n\n\n\n<p class=\"has-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--30)\"><strong>Navigate your corporate reputation in real-time.<\/strong><\/p>\n\n\n\n<p>ChangeMakers <a href=\"https:\/\/thechangemakers.com\/us\/reputation-score\/\">Reputation Score<\/a><sup>\u00a9<\/sup> technology assess your organization, analyzes how competitors compare, predict reputational risks in advance, and creates opportunities for future growth.<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><a class=\"btn\" href=\"\/us\/reputation-scorecard\/\">Find out more about how we can help<\/a><\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/12\/Scroll-Group-4@2x-1024x779.png\" alt=\"\" class=\"wp-image-1293 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/12\/Scroll-Group-4@2x-1024x779.png 1024w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/12\/Scroll-Group-4@2x-300x228.png 300w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/12\/Scroll-Group-4@2x-768x584.png 768w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/12\/Scroll-Group-4@2x.png 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<style>\n#frm_field_16_container,\n#frm_field_16_container .frm_button_submit\n{\nmargin-bottom: 0;\n}\n\n.wp-block-cm-content\n{\nmargin-bottom: 0px !important;\n}\n\n@media screen and (max-width: 819px)\n{\n.wp-block-cm-content\n{\nmargin-top: 24px;\n}\n}\n\n.wp-block-cm-hero .cm-content\n{\npadding-bottom: 5rem;\n}\n\n@media screen and (max-width: 767px)\n{\n.wp-block-cm-hero .cm-content\n{\npadding-bottom: calc(2 * var(--cm-container-padding));\n}\n}\n\n.container-blocks .page-header\n{\npadding-top: 0 !important;\n}\n\n<\/style>\n<script>\n    function checkForm()\n    {\n        let validated = false;\n        jQuery(\".frm_pro_form input\").each(function()\n        {\n            let inputValue = jQuery(this).val();\n            let inputType = jQuery(this).attr(\"type\");\n            let inputRequired = jQuery(this).attr(\"aria-required\");\n            switch (inputType)\n            {\n                case \"email\":\n                    let emailRegex = new RegExp(\"^[a-zA-Z_\\\\.-]+@[a-zA-Z_\\\\.-]+\\\\.[a-z]{2,4}$\");\n                    validated = emailRegex.test(inputValue);\n                    break;\n                case \"text\":\n                    validated = (inputRequired == \"true\") ? 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Gain expert insights into reputation management in the U.S. and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thechangemakers.com\/us\/reputation-index-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation Index 2024 - ChangeMakers USA\" \/>\n<meta property=\"og:description\" content=\"ChangeMakers\u2019 Reputation Index 2024 examines how 25 top brands handle M&amp;A, leadership transitions, financial changes, and crises. 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