{"id":1049,"date":"2024-10-28T15:45:29","date_gmt":"2024-10-28T19:45:29","guid":{"rendered":"https:\/\/thechangemakers.com\/?post_type=insight&#038;p=1049"},"modified":"2025-03-21T15:20:39","modified_gmt":"2025-03-21T19:20:39","slug":"believecopartners-unveils-changemakers-a-bold-new-brand-for-a-disruptive-world","status":"publish","type":"insight","link":"https:\/\/thechangemakers.com\/us\/insight\/believecopartners-unveils-changemakers-a-bold-new-brand-for-a-disruptive-world\/","title":{"rendered":"Argyle becomes ChangeMakers: A bold new brand for modern corporate affairs\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-cm-content\"><div class=\"container\"><div class=\"wrapper\">\n<h1 class=\"wp-block-heading\">Argyle becomes ChangeMakers: A bold new brand for modern corporate affairs\u00a0<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/10\/Mask-Group-4@2x-copy-2.png\" alt=\"\" class=\"wp-image-776\" style=\"width:1160px;height:auto\" srcset=\"https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/10\/Mask-Group-4@2x-copy-2.png 768w, https:\/\/thechangemakers.com\/wp-content\/uploads\/2024\/10\/Mask-Group-4@2x-copy-2-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WASHINGTON, DC, October 29, 2024<\/strong> \u2014 Believeco:Partners, along with its individual operating brands Argyle, Believeco and Castlemain, today is unveiling a new strategic direction, vision, and brand: ChangeMakers. This brand transformation reflects the company&#8217;s commitment to anticipating and navigating today\u2019s complex corporate landscape, and the ever-evolving risks organizations face.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The past two years have seen tremendous growth in our business, surfacing a unifying thread of unparalleled expertise in helping clients anticipate, navigate and create change,\u201d says Mario Simon, CEO, ChangeMakers. \u201cChangeMakers takes these opportunities to the next level, embracing the challenges that complexity entails for our clients. We apply thoughtful, human-centered strategies designed for client success.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The evolution follows two years of successful integration efforts, after Believeco:Partners formed with a bold agenda to unite six leading communications, marketing, and Indigenous advisory firms in the Fall of 2022.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReputation management will always be at the core of our work,\u201d said Robert Gemmill, President, ChangeMakers USA. \u201cAnd ChangeMakers best captures how our approach is different from most agencies: instead of relying on gut instinct, we use proprietary tools and approaches firmly rooted in data to inform decision-making on some of the most complex reputational challenges and opportunities facing clients today.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining decades of experience in reputation management, social impact consulting and marketing, our team of ChangeMakers is an essential partner in driving client results \u2013 especially in complex spaces where the solution requires a modernized approach, backed by data intelligence and niche expertise. Our specialized work across healthcare, education, technology, energy and government makes us the ideal partner in addressing multi-stakeholder problems.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The corporate world is shaping and shifting at an unprecedented pace, presenting new challenges and opportunities every day,\u201d added Simon. \u201cChangeMakers is prepared to meet these challenges head-on, working alongside our clients to navigate both planned and unplanned change.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About ChangeMakers:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChangeMakers is a 400+ person independent reputation management, social impact and marketing firm based in the US and Canada. ChangeMakers combines deep business specialization with human-centred strategies, working alongside our clients to succeed in a disruptive world.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more at <a href=\"http:\/\/www.thechangemakers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.thechangemakers.com.<\/a>&nbsp;<\/p>\n\n\n<div class=\"wp-block-cm-share\">\n  <div class=\"container\">\n    <div class=\"wrapper\">\n      <div class=\"cm-title h4\">Share<\/div>\n\n      <div class=\"social dark\">\n        <a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https%3A%2F%2Fthechangemakers.com%2Fus%2Fwp-json%2Fwp%2Fv2%2Finsight%2F1049\" target=\"_blank\" rel=\"noopener noreferrer\">\n          <img decoding=\"async\" class=\"hover\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-linkedin-white.svg\" alt=\"Share this insight on LinkedIn\" height=\"16\" \/>\n          <img decoding=\"async\" class=\"normal\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-linkedin-black.svg\" alt=\"Share this insight on LinkedIn\" height=\"16\" \/>\n        <\/a>\n\n        <a href=\"https:\/\/www.instagram.com\/share\/url?url=https%3A%2F%2Fthechangemakers.com%2Fus%2Fwp-json%2Fwp%2Fv2%2Finsight%2F1049\" target=\"_blank\" rel=\"noopener noreferrer\">\n          <img decoding=\"async\" class=\"hover\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-instagram-white.svg\" alt=\"Share this insight on Instagram\" height=\"16\" \/>\n          <img decoding=\"async\" class=\"normal\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-instagram-black.svg\" alt=\"Share this insight on Instagram\" height=\"16\" \/>\n        <\/a>\n\n        <a href=\"tiktok:\/\/share\/url?url=https%3A%2F%2Fthechangemakers.com%2Fus%2Fwp-json%2Fwp%2Fv2%2Finsight%2F1049\" target=\"_blank\" rel=\"noopener noreferrer\">\n          <img decoding=\"async\" class=\"hover\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-tiktok-white.svg\" alt=\"Share this insight on TikTok\" height=\"16\" \/>\n          <img decoding=\"async\" class=\"normal\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-tiktok-black.svg\" alt=\"Share this insight on TikTok\" height=\"16\" \/>\n        <\/a>\n\n        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fthechangemakers.com%2Fus%2Fwp-json%2Fwp%2Fv2%2Finsight%2F1049\" target=\"_blank\" rel=\"noopener noreferrer\">\n          <img decoding=\"async\" class=\"hover\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-facebook-white.svg\" alt=\"Share this insight on Facebook\" height=\"16\" \/>\n          <img decoding=\"async\" class=\"normal\" src=\"https:\/\/thechangemakers.com\/wp-content\/themes\/changemakers\/assets\/img\/social-facebook-black.svg\" alt=\"Share this insight on Facebook\" height=\"16\" \/>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--50)\"><strong>Media Contact:&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Robert Gemmill<\/strong>\/President, US, ChangeMakers&nbsp;<br><a href=\"mailto:robert.gemmill@thechangemakers.com\" target=\"_blank\" rel=\"noreferrer noopener\">robert.gemmill@thechangemakers.com<\/a>&nbsp;<\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":776,"template":"","insight-category":[133],"class_list":["post-1049","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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